How will artificial intelligence reshape the accounting profession—and what will it mean for the businesses and clients we serve?
At Intuit Connect, Sorren’s Matthew May joined industry leaders Nicole Davis, Hector Garcia, and Roman Villard for a forward-looking discussion on how AI, emerging technology, and evolving client expectations are transforming the accounting profession.
The panel explored how firms of all sizes are navigating change, preparing their teams, and finding new opportunities to deliver greater value through technology and strategic advisory services.
Key Takeaways
- The future of accounting is about more than automation. AI creates opportunities for accountants to move beyond routine tasks and focus on what matters most: helping clients make informed business decisions.
- Strong data is the foundation for innovation. Organizing information, standardizing processes, and improving access to data are essential steps toward meaningful AI adoption.
- People are central to successful transformation. Investing in employee development, change management, and continuous learning helps teams adapt to new technology and evolving client needs.
- Technology can strengthen client relationships. By creating efficiencies, firms can spend more time understanding client challenges, providing strategic guidance, and delivering personalized solutions.
Throughout the conversation, Matthew shared how Sorren is approaching transformation at scale, with a focus on building the right foundation, supporting its people, and using technology to enhance the value delivered to clients.
Watch the full panel discussion to hear how accounting leaders are preparing for the future of the profession.
